Designed in London, UK
We created BeClothed because we wanted to create products that are comfortable, look great and are better for the environment.
We believe it is our mission to reinvent the relationship you have with your everyday wear. We do this by making clothing that is not only good for you but for the world too. Our clothes are designed to eliminate odour, thereby requiring you to wash them less often, leading to less wasted water, energy and wear on your clothes.
Born out the frustration that our clothes would never be the way we wanted, we set out to disrupt an outdated industry which is focused on planned obsolescence, the practice of intentionally and artificially limiting the useful life of a product for the purpose of driving more sales, something we're completely against.
We’re dedicated to crafting high-quality timeless products designed to last (and, hence, reduce waste). Our products are made from some of the best materials and are intentionally designed to last for years.
Comfort, Hygiene and Versatility
The three pillars of everything we make are underscored by comfort, hygiene and versatility. We believe that every single thing you wear should be the best version that exists.
Our main focus above all is comfort, because who's going to wear something that doesn't feel great? Whether it's made from the Silver threaded Twill Cotton or the super soft Merino Wool with Silver ions, we try our hardest to give your clothes that extra cosy feel. You can read all about the ingredients we use for all our garments on the "Our Materials" page.
Hygiene is the second of our pillars which is a huge part of our culture as many clothes get smelly very easily and need washing after every single wear which ultimately leads to degradation. Our garments don't smell for up to five days, so you can pack light on that weekend away and come back wearing the clothes you went in (so you've got plenty of space for presents).
Last but by no means the least, versatility. We believe everything you buy should withstand everything you do, so whether you're at work, at the gym or even on a hike, all our clothing is made to withstand any environment so you won't need any athletic or smart versions of your clothes to take up more room in your wardrobe.
For our first major product launch, we chose Kickstarter as the community is both intrigued by new inventions and incredibly useful as a sounding board to help us understand if our ideas would work out.
We were picked up by many outlets in the wake of our launch that by the end of it all we had shipped over 10,000+ pairs of our SilverSocks No-Show across all our platforms. This gave us the green light that we were doing something that was in very high demand and we knew we couldn't stop there.
With our first product hitting shelves and our team working tirelessly to keep up with orders on our site, we were being asked by thousands of customers if we'd be able to make our socks in a longer crew version that they were more used to.
Even with the demand, we had to spend countless months perfecting every single aspect so as to ensure we'd release only the best version before launch day. Again, we were picked up by outlets across the globe and the SilverSocks Crew flew past its goal overnight. By the end of it all, we had shipped over 15,000+ pairs on all our platforms.
Right now, at this moment in time, we've sold over 50,000+ pairs to over 160+ countries across the world which is something we wouldn't ever have imagined.
It's all thanks to you, our supporters.